Your brand should be as powerful as your coffee and as unforgettable as your lip gloss.

Beauty tools in one hand, a camera in the other.

Now I direct the whole damn campaign.

I’m Jen, the creative director and photographer behind Brand Like a Muse. I create editorial, magazine-inspired imagery for brands, authors, founders, and creatives who want their story to be seen and felt.

For more than 25 years, I’ve worked across hair, makeup, and photography, with experience in modeling and acting that gives me a perspective from both sides of the lens. Over time, those experiences grew into a love for creative direction—bringing together the ideas, visuals, and details that shape how a brand shows up, from its website to its next campaign.

I love the big idea just as much as the little details. From the first spark of a concept to the final image, I bring together the styling, lighting, location, hair, makeup, and all the in-between pieces that make a story feel complete.

Whether I’m creating for a beauty, fashion, or lifestyle brand, I’m thinking beyond one beautiful photograph. I’m thinking about the feeling behind it, the people it needs to reach, and how the images will come to life across your website, social content, UGC, and advertising.

My approach is hands-on and collaborative: part creative direction, part production, and part bringing all the details together to create imagery that feels true to the brand.

You bring the brand. I bring the concept, the direction, and the eye to see it through.